Year: 2020 Commercial
Publicis Singapore approached Heckler to help visualize their campaign. The brief was
to unveil the fridge as if it was a sports car. The fridge is meant to be opened with car keys so the
designated driver can drink some beer as well.
Client: Heineken
Agency: Publicis Singapore
ECD: Axel Grimald
Exec Producers: Richard Mayo-Smith, Charu Menon
Director: Fede Mohr
Online Artist: Pedro Santos
Animation: Fede Mohr, Patrick See