The Drivers Fridge4

Year: 2020                                                                                              Commercial

Publicis Singapore approached Heckler to help visualize their campaign. The brief was

to unveil the fridge as if it was a sports car. The fridge is meant to be opened with car keys so the

designated driver can drink some beer as well.

Client: Heineken

Agency: Publicis Singapore

ECD: Axel Grimald

Exec Producers: Richard Mayo-Smith, Charu Menon

Director: Fede Mohr

Online Artist: Pedro Santos

Animation: Fede Mohr, Patrick See

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