Year: 2022                                                                                                 Commercial

I was approached by Future Deluxe with the challenge of heroing the new ECOLITE products for Red Wing brand. ECOLITE is a line of work shoes made from sustainable materials but also ultra strong and suited for the job. The challenge was to blend "sustainable" and "work" , within RedWing key symbols and language (Industrial, strong, resistant, warehouse, grids, classy, etc). 

Client: RedWing

Direction: Future Deluxe

ECD: Adrian Lawrence

EP: Catherine Terracini

Art Dir: Fede Mohr

C4D Artists: Dan Darling, Matt Hopkings, Harry Warne, Edwina Joel, Gareth Chang, Fede Mohr

Shoe Modeling: Harry Warne, Edwina Joel

Animation: Dan Darling, Matt Hopkings, Fede Mohr

Houdini Artists: Neil, Matt, Fede